{"id":3365,"date":"2026-08-17T15:12:10","date_gmt":"2026-08-17T06:12:10","guid":{"rendered":"https:\/\/learningedge.jp\/column\/?p=3365"},"modified":"2026-08-17T15:33:40","modified_gmt":"2026-08-17T06:33:40","slug":"what-is-ltv","status":"publish","type":"post","link":"https:\/\/learningedge.jp\/column\/what-is-ltv\/","title":{"rendered":"LTV\uff08\u30e9\u30a4\u30d5\u30bf\u30a4\u30e0\u30d0\u30ea\u30e5\u30fc\uff09\u3068\u306f\uff1f\u8a08\u7b97\u5f0f\u3084\u6700\u5927\u5316\u3055\u305b\u308b5\u3064\u306e\u624b\u6cd5\u3092\u89e3\u8aac"},"content":{"rendered":"\n<p><strong><span class=\"keiko_red\">LTV\u3068\u306f\u300c\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\u300d\u3092\u610f\u5473\u3057\u30011\u4eba\u306e\u9867\u5ba2\u304c\u53d6\u5f15\u3092\u901a\u3058\u3066\u81ea\u793e\u306b\u3082\u305f\u3089\u3059\u5229\u76ca\u306e\u7dcf\u8a08\u3067\u3059\u3002<\/span><\/strong><\/p>\n\n\n\n<p><strong>\u672c\u8a18\u4e8b\u3067\u306f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3084\u55b6\u696d\u62c5\u5f53\u8005\u306e\u305f\u3081\u306b\u3001LTV\u3068\u306f\u4f55\u304b\u3068\u3044\u3046\u57fa\u790e\u304b\u3089\u8a08\u7b97\u5f0f\u3001LTV\u3092\u6700\u5927\u5316\u3055\u305b\u308b\u30e1\u30ea\u30c3\u30c8\u3001\u5411\u4e0a\u3055\u305b\u308b\u624b\u6cd5\u306a\u3069\u3092\u89e3\u8aac\u3057\u307e\u3059\u3002<\/strong><\/p>\n\n\n\n<p><strong>LTV\u3068\u306f\u3001\u5e83\u544a\u8cbb\u306e\u6700\u9069\u5316\u3084\u53ce\u76ca\u5b89\u5b9a\u5316\u306b\u6b20\u304b\u305b\u306a\u3044\u91cd\u8981\u6307\u6a19\u3067\u3059\u3002<\/strong><\/p>\n\n\n\n<p><strong>\u3053\u306e\u8a18\u4e8b\u3092\u8aad\u307f\u3001\u81ea\u793e\u306eLTV\u3092\u6700\u5927\u5316\u3057\u3066\u6301\u7d9a\u7684\u306a\u4e8b\u696d\u6210\u9577\u3092\u5b9f\u73fe\u3059\u308b\u305f\u3081\u306e\u5177\u4f53\u7684\u306a\u30a2\u30af\u30b7\u30e7\u30f3\u3092\u78ba\u8a8d\u3057\u307e\u3057\u3087\u3046\u3002<\/strong><\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_63 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >\u76ee\u6b21<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/learningedge.jp\/column\/what-is-ltv\/#LTV%E3%81%A8%E3%81%AF%EF%BC%9F%E6%84%8F%E5%91%B3%E3%82%92%E7%B0%A1%E5%8D%98%E3%81%AB%E8%A7%A3%E8%AA%AC\" title=\"LTV\u3068\u306f\uff1f\u610f\u5473\u3092\u7c21\u5358\u306b\u89e3\u8aac\">LTV\u3068\u306f\uff1f\u610f\u5473\u3092\u7c21\u5358\u306b\u89e3\u8aac<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/learningedge.jp\/column\/what-is-ltv\/#LTV%E3%81%AE%E4%B8%BB%E3%81%AA%E8%A8%88%E7%AE%97%E6%96%B9%E6%B3%95\" title=\"LTV\u306e\u4e3b\u306a\u8a08\u7b97\u65b9\u6cd5\">LTV\u306e\u4e3b\u306a\u8a08\u7b97\u65b9\u6cd5<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/learningedge.jp\/column\/what-is-ltv\/#LTV%E5%88%86%E6%9E%90%E3%81%AB%E6%AC%A0%E3%81%8B%E3%81%9B%E3%81%AA%E3%81%84%E9%96%A2%E9%80%A3%E6%8C%87%E6%A8%99\" title=\"LTV\u5206\u6790\u306b\u6b20\u304b\u305b\u306a\u3044\u95a2\u9023\u6307\u6a19\">LTV\u5206\u6790\u306b\u6b20\u304b\u305b\u306a\u3044\u95a2\u9023\u6307\u6a19<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/learningedge.jp\/column\/what-is-ltv\/#1_CAC%EF%BC%88%E9%A1%A7%E5%AE%A2%E7%8D%B2%E5%BE%97%E5%8D%98%E4%BE%A1%EF%BC%89\" title=\"1. CAC\uff08\u9867\u5ba2\u7372\u5f97\u5358\u4fa1\uff09\">1. CAC\uff08\u9867\u5ba2\u7372\u5f97\u5358\u4fa1\uff09<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/learningedge.jp\/column\/what-is-ltv\/#2_%E3%83%81%E3%83%A3%E3%83%BC%E3%83%B3%E3%83%AC%E3%83%BC%E3%83%88%EF%BC%88%E8%A7%A3%E7%B4%84%E7%8E%87%EF%BC%89\" title=\"2. \u30c1\u30e3\u30fc\u30f3\u30ec\u30fc\u30c8\uff08\u89e3\u7d04\u7387\uff09\">2. \u30c1\u30e3\u30fc\u30f3\u30ec\u30fc\u30c8\uff08\u89e3\u7d04\u7387\uff09<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/learningedge.jp\/column\/what-is-ltv\/#3_%E3%83%A6%E3%83%8B%E3%83%83%E3%83%88%E3%82%A8%E3%82%B3%E3%83%8E%E3%83%9F%E3%82%AF%E3%82%B9%EF%BC%881%E9%A1%A7%E5%AE%A2%E3%81%82%E3%81%9F%E3%82%8A%E3%81%AE%E6%8E%A1%E7%AE%97%E6%80%A7%EF%BC%89\" title=\"3. \u30e6\u30cb\u30c3\u30c8\u30a8\u30b3\u30ce\u30df\u30af\u30b9\uff081\u9867\u5ba2\u3042\u305f\u308a\u306e\u63a1\u7b97\u6027\uff09\">3. \u30e6\u30cb\u30c3\u30c8\u30a8\u30b3\u30ce\u30df\u30af\u30b9\uff081\u9867\u5ba2\u3042\u305f\u308a\u306e\u63a1\u7b97\u6027\uff09<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/learningedge.jp\/column\/what-is-ltv\/#LTV%E3%82%92%E6%9C%80%E5%A4%A7%E5%8C%96%E3%81%95%E3%81%9B%E3%82%8B%E3%83%A1%E3%83%AA%E3%83%83%E3%83%88\" title=\"LTV\u3092\u6700\u5927\u5316\u3055\u305b\u308b\u30e1\u30ea\u30c3\u30c8\">LTV\u3092\u6700\u5927\u5316\u3055\u305b\u308b\u30e1\u30ea\u30c3\u30c8<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/learningedge.jp\/column\/what-is-ltv\/#1_%E5%8F%8E%E7%9B%8A%E3%81%AE%E5%AE%89%E5%AE%9A%E5%8C%96%E3%81%A8%E4%BA%88%E6%B8%AC%E5%8F%AF%E8%83%BD%E6%80%A7%E3%81%AE%E5%90%91%E4%B8%8A\" title=\"1. \u53ce\u76ca\u306e\u5b89\u5b9a\u5316\u3068\u4e88\u6e2c\u53ef\u80fd\u6027\u306e\u5411\u4e0a\">1. \u53ce\u76ca\u306e\u5b89\u5b9a\u5316\u3068\u4e88\u6e2c\u53ef\u80fd\u6027\u306e\u5411\u4e0a<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/learningedge.jp\/column\/what-is-ltv\/#2_%E9%A1%A7%E5%AE%A2%E3%83%AD%E3%82%A4%E3%83%A4%E3%83%AB%E3%83%86%E3%82%A3%E3%81%AE%E5%90%91%E4%B8%8A%E3%81%AB%E3%82%88%E3%82%8B%E3%83%96%E3%83%A9%E3%83%B3%E3%83%89%E5%BC%B7%E5%8C%96\" title=\"2. \u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u306e\u5411\u4e0a\u306b\u3088\u308b\u30d6\u30e9\u30f3\u30c9\u5f37\u5316\">2. \u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u306e\u5411\u4e0a\u306b\u3088\u308b\u30d6\u30e9\u30f3\u30c9\u5f37\u5316<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/learningedge.jp\/column\/what-is-ltv\/#LTV%E3%82%92%E5%90%91%E4%B8%8A%E3%81%95%E3%81%9B%E3%82%8B5%E3%81%A4%E3%81%AE%E5%85%B7%E4%BD%93%E7%9A%84%E3%81%AA%E6%96%B9%E6%B3%95\" title=\"LTV\u3092\u5411\u4e0a\u3055\u305b\u308b5\u3064\u306e\u5177\u4f53\u7684\u306a\u65b9\u6cd5\">LTV\u3092\u5411\u4e0a\u3055\u305b\u308b5\u3064\u306e\u5177\u4f53\u7684\u306a\u65b9\u6cd5<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/learningedge.jp\/column\/what-is-ltv\/#1_%E5%B9%B3%E5%9D%87%E5%AE%A2%E5%8D%98%E4%BE%A1%E3%82%92%E4%B8%8A%E3%81%92%E3%82%8B\" title=\"1. \u5e73\u5747\u5ba2\u5358\u4fa1\u3092\u4e0a\u3052\u308b\">1. \u5e73\u5747\u5ba2\u5358\u4fa1\u3092\u4e0a\u3052\u308b<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/learningedge.jp\/column\/what-is-ltv\/#2_%E8%B3%BC%E5%85%A5%E9%A0%BB%E5%BA%A6%E3%82%92%E9%AB%98%E3%82%81%E3%82%8B\" title=\"2. \u8cfc\u5165\u983b\u5ea6\u3092\u9ad8\u3081\u308b\">2. \u8cfc\u5165\u983b\u5ea6\u3092\u9ad8\u3081\u308b<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/learningedge.jp\/column\/what-is-ltv\/#3_%E7%B6%99%E7%B6%9A%E6%9C%9F%E9%96%93%E3%82%92%E5%BB%B6%E3%81%B0%E3%81%99\" title=\"3. \u7d99\u7d9a\u671f\u9593\u3092\u5ef6\u3070\u3059\">3. \u7d99\u7d9a\u671f\u9593\u3092\u5ef6\u3070\u3059<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/learningedge.jp\/column\/what-is-ltv\/#4_%E7%8D%B2%E5%BE%97%E3%83%BB%E7%B6%AD%E6%8C%81%E3%82%B3%E3%82%B9%E3%83%88%E3%82%92%E5%89%8A%E6%B8%9B%E3%81%99%E3%82%8B\" title=\"4. \u7372\u5f97\u30fb\u7dad\u6301\u30b3\u30b9\u30c8\u3092\u524a\u6e1b\u3059\u308b\">4. \u7372\u5f97\u30fb\u7dad\u6301\u30b3\u30b9\u30c8\u3092\u524a\u6e1b\u3059\u308b<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/learningedge.jp\/column\/what-is-ltv\/#5_%E9%A1%A7%E5%AE%A2%E4%BD%93%E9%A8%93%E3%82%92%E6%94%B9%E5%96%84%E3%81%99%E3%82%8B\" title=\"5. \u9867\u5ba2\u4f53\u9a13\u3092\u6539\u5584\u3059\u308b\">5. \u9867\u5ba2\u4f53\u9a13\u3092\u6539\u5584\u3059\u308b<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/learningedge.jp\/column\/what-is-ltv\/#LTV%E3%82%92%E7%90%86%E8%A7%A3%E3%81%97%E3%81%A6%E6%8C%81%E7%B6%9A%E7%9A%84%E3%81%AB%E4%BA%8B%E6%A5%AD%E3%82%92%E6%88%90%E9%95%B7%E3%81%95%E3%81%9B%E3%82%88%E3%81%86\" title=\"LTV\u3092\u7406\u89e3\u3057\u3066\u6301\u7d9a\u7684\u306b\u4e8b\u696d\u3092\u6210\u9577\u3055\u305b\u3088\u3046\">LTV\u3092\u7406\u89e3\u3057\u3066\u6301\u7d9a\u7684\u306b\u4e8b\u696d\u3092\u6210\u9577\u3055\u305b\u3088\u3046<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/learningedge.jp\/column\/what-is-ltv\/#FAQ%E3%83%BB%E3%82%88%E3%81%8F%E3%81%82%E3%82%8B%E8%B3%AA%E5%95%8F\" title=\"FAQ\u30fb\u3088\u304f\u3042\u308b\u8cea\u554f\">FAQ\u30fb\u3088\u304f\u3042\u308b\u8cea\u554f<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/learningedge.jp\/column\/what-is-ltv\/#LTV%E3%81%A8CAC%E3%81%AE%E9%81%95%E3%81%84%E3%81%AF%EF%BC%9F\" title=\"LTV\u3068CAC\u306e\u9055\u3044\u306f\uff1f\">LTV\u3068CAC\u306e\u9055\u3044\u306f\uff1f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/learningedge.jp\/column\/what-is-ltv\/#LTV%E3%82%92%E9%AB%98%E3%82%81%E3%82%8B%E3%83%A1%E3%83%AA%E3%83%83%E3%83%88%E3%81%AF%EF%BC%9F\" title=\"LTV\u3092\u9ad8\u3081\u308b\u30e1\u30ea\u30c3\u30c8\u306f\uff1f\">LTV\u3092\u9ad8\u3081\u308b\u30e1\u30ea\u30c3\u30c8\u306f\uff1f<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"LTV%E3%81%A8%E3%81%AF%EF%BC%9F%E6%84%8F%E5%91%B3%E3%82%92%E7%B0%A1%E5%8D%98%E3%81%AB%E8%A7%A3%E8%AA%AC\"><\/span>LTV\u3068\u306f\uff1f\u610f\u5473\u3092\u7c21\u5358\u306b\u89e3\u8aac<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong><span class=\"keiko_red\">LTV\u3068\u306f\u300cLife Time Value\u300d\u306e\u7565\u79f0\u3067\u3001\u65e5\u672c\u8a9e\u3067\u300c\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\u300d\u3068\u8a00\u3044\u307e\u3059\u3002<\/span><\/strong><\/p>\n\n\n\n<p>\u4e00\u4eba\u306e\u9867\u5ba2\u304c\u3001\u3042\u308b\u4f01\u696d\u3068\u306e\u53d6\u5f15\u3092\u59cb\u3081\u3066\u304b\u3089\u7d42\u308f\u308b\u307e\u3067\u306e\u5168\u671f\u9593\u3092\u901a\u3058\u3066\u3001\u305d\u306e\u4f01\u696d\u306b\u3069\u308c\u3060\u3051\u306e\u5229\u76ca\u3092\u3082\u305f\u3089\u3059\u304b\u3092\u793a\u3059\u6307\u6a19\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u8fd1\u5e74\u3001\u5e02\u5834\u306e\u6210\u719f\u3084\u7af6\u5408\u6fc0\u5316\u306b\u3088\u308a\u3001\u65b0\u898f\u9867\u5ba2\u306e\u7372\u5f97\u30b3\u30b9\u30c8\uff08CAC\uff09\u304c\u9ad8\u9a30\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p><strong>\u5358\u767a\u306e\u58f2\u4e0a\u3092\u8ffd\u3046\u3060\u3051\u3067\u306a\u304f\u3001\u65e2\u5b58\u9867\u5ba2\u3068\u826f\u597d\u306a\u95a2\u4fc2\u3092\u7bc9\u304d\u3001\u9577\u304f\u5229\u7528\u3057\u3066\u3082\u3089\u3046\u3053\u3068\u3067LTV\u3092\u6700\u5927\u5316\u3055\u305b\u308b\u3053\u3068\u304c\u3001\u4f01\u696d\u306e\u6301\u7d9a\u7684\u306a\u6210\u9577\u306b\u304a\u3044\u3066\u4e0d\u53ef\u6b20\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/strong><\/p>\n\n\n\n<p>\u4e3b\u306a\u7b97\u51fa\u8981\u7d20\u306f\u3001\u5e73\u5747\u8cfc\u5165\u5358\u4fa1\u30fb\u8cfc\u5165\u983b\u5ea6\u30fb\u7d99\u7d9a\u671f\u9593\u306e3\u3064\u3067\u3059\u3002<\/p>\n\n\n\n<p>LTV\u306e\u8981\u7d20\u3092\u6539\u5584\u3057\u3001\u9867\u5ba2\u4e00\u4eba\u3072\u3068\u308a\u306e\u4fa1\u5024\u3092\u9ad8\u3081\u308b\u3053\u3068\u304c\u3001\u5065\u5168\u306a\u7d4c\u55b6\u5224\u65ad\u3068\u52b9\u7387\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6295\u8cc7\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"LTV%E3%81%AE%E4%B8%BB%E3%81%AA%E8%A8%88%E7%AE%97%E6%96%B9%E6%B3%95\"><\/span>LTV\u306e\u4e3b\u306a\u8a08\u7b97\u65b9\u6cd5<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong><span class=\"keiko_red\">LTV\u306e\u4ee3\u8868\u7684\u306a\u8a08\u7b97\u65b9\u6cd5\u306f3\u3064\u3042\u308a\u307e\u3059\u3002<\/span><\/strong><\/p>\n\n\n<div id=\"id-cb90a5cb-eb66-408b-a098-1a3a19f2b5d2\">\n<figure class=\"wp-block-table\"><table><tbody><tr><td>LTV\u306e\u7b97\u51fa\u65b9\u6cd5<\/td><td>LTV\u306e\u8a08\u7b97\u5f0f<\/td><td>\u7279\u5fb4<\/td><\/tr><tr><td>\u58f2\u4e0a\u30d9\u30fc\u30b9<\/td><td>\u5e73\u5747\u8cfc\u5165\u5358\u4fa1 \u00d7 \u8cfc\u5165\u983b\u5ea6 \u00d7 \u7d99\u7d9a\u671f\u9593<\/td><td>\u8a08\u7b97\u304c\u30b7\u30f3\u30d7\u30eb\u3067\u7d20\u65e9\u304fLTV\u3092\u628a\u63e1\u3067\u304d\u308b\u304c\u3001\u5b9f\u969b\u306e\u5229\u76ca\u304c\u898b\u3048\u306b\u304f\u3044<\/td><\/tr><tr><td>\u5229\u76ca\u30d9\u30fc\u30b9<\/td><td>\uff08\u5e73\u5747\u8cfc\u5165\u5358\u4fa1 \u00d7 \u7c97\u5229\u7387\uff09 \u00d7 \u8cfc\u5165\u983b\u5ea6 \u00d7 \u7d99\u7d9a\u671f\u9593<\/td><td>\u539f\u4fa1\u3084\u9867\u5ba2\u7372\u5f97\u30b3\u30b9\u30c8\u306a\u3069\u3082\u52a0\u5473\u3059\u308b\u305f\u3081\u3001\u3088\u308a\u6b63\u78ba\u306a\u6295\u8cc7\u5224\u65ad\u304c\u3067\u304d\u308b<\/td><\/tr><tr><td>\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u578b<\/td><td>\u6708\u984d\u5358\u4fa1 \u00f7 \u89e3\u7d04\u7387<\/td><td>\u89e3\u7d04\u7387\u3092\u4e0b\u3052\u308b\u3053\u3068\u304cLTV\u5411\u4e0a\u306b\u76f4\u7d50\u3059\u308b<\/td><\/tr><\/tbody><\/table><\/figure>\n<\/div>\n\n\n<p>\u81ea\u793e\u306e\u30d3\u30b8\u30cd\u30b9\u69cb\u9020\u306b\u5408\u308f\u305b\u3066\u3001\u5358\u4fa1\u30fb\u983b\u5ea6\u30fb\u671f\u9593\u306e\u3069\u306e\u6307\u6a19\u3092\u6539\u5584\u3059\u3079\u304d\u304b\u3092\u53ef\u8996\u5316\u3059\u308b\u305f\u3081\u306b\u3001\u6700\u9069\u306a\u8a08\u7b97\u5f0f\u3092\u9078\u629e\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"LTV%E5%88%86%E6%9E%90%E3%81%AB%E6%AC%A0%E3%81%8B%E3%81%9B%E3%81%AA%E3%81%84%E9%96%A2%E9%80%A3%E6%8C%87%E6%A8%99\"><\/span>LTV\u5206\u6790\u306b\u6b20\u304b\u305b\u306a\u3044\u95a2\u9023\u6307\u6a19<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong><span class=\"keiko_red\">LTV\u3092\u6b63\u3057\u304f\u7406\u89e3\u3057\u3001\u30d3\u30b8\u30cd\u30b9\u306e\u6210\u9577\u306b\u5f79\u7acb\u3066\u308b\u305f\u3081\u306b\u306f\u3001LTV\u3068\u3044\u3046\u6570\u5b57\u3092\u5358\u4f53\u3067\u773a\u3081\u308b\u3060\u3051\u3067\u306f\u4e0d\u5341\u5206\u3067\u3059\u3002<\/span><\/strong><\/p>\n\n\n\n<p>LTV\u306f\u4e00\u4eba\u306e\u9867\u5ba2\u304b\u3089\u5f97\u3089\u308c\u308b\u5229\u76ca\u306e\u671f\u5f85\u5024\u3067\u3042\u308a\u3001\u5229\u76ca\u3092\u5f97\u308b\u305f\u3081\u306e\u30b3\u30b9\u30c8\u3084\u96e2\u8131\u7387\u306e\u8996\u70b9\u304c\u6b20\u3051\u3066\u3044\u308b\u304b\u3089\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u3053\u3053\u3067\u306f\u3001LTV\u306b\u95a2\u9023\u3059\u308b3\u3064\u306e\u6307\u6a19\u306b\u3064\u3044\u3066\u8aac\u660e\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h3><span class=\"ez-toc-section\" id=\"1_CAC%EF%BC%88%E9%A1%A7%E5%AE%A2%E7%8D%B2%E5%BE%97%E5%8D%98%E4%BE%A1%EF%BC%89\"><\/span>1. CAC\uff08\u9867\u5ba2\u7372\u5f97\u5358\u4fa1\uff09<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><strong><span class=\"keiko_red\">CAC\uff08\u9867\u5ba2\u7372\u5f97\u5358\u4fa1\uff09\u3068\u306f\u3001\u65b0\u898f\u9867\u5ba2\u3092\u7372\u5f97\u3059\u308b\u305f\u3081\u306b\u304b\u304b\u3063\u305f\u30b3\u30b9\u30c8\u306e\u5408\u8a08\u3092\u3001\u7372\u5f97\u3057\u305f\u9867\u5ba2\u6570\u3067\u5272\u3063\u305f\u30011\u4eba\u5f53\u305f\u308a\u306e\u5e73\u5747\u30b3\u30b9\u30c8\u3092\u6307\u3057\u307e\u3059\u3002<\/span><\/strong><\/p>\n\n\n\n<p>\u5e83\u544a\u5ba3\u4f1d\u8cbb\u3084\u55b6\u696d\u62c5\u5f53\u8005\u306e\u4eba\u4ef6\u8cbb\u3001\u8ca9\u4fc3\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u8cbb\u7528\u306a\u3069\u304c\u30b3\u30b9\u30c8\u306e\u4e2d\u306b\u542b\u307e\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<p><strong>LTV\u5206\u6790\u306b\u304a\u3044\u3066CAC\u304c\u4e0d\u53ef\u6b20\u306a\u7406\u7531\u306f\u3001\u30d3\u30b8\u30cd\u30b9\u306e\u63a1\u7b97\u6027\u3092\u8868\u3059\u30e6\u30cb\u30c3\u30c8\u30a8\u30b3\u30ce\u30df\u30af\u30b9\uff081\u9867\u5ba2\u3042\u305f\u308a\u306e\u63a1\u7b97\u6027\uff09\u3092\u6e2c\u308b\u3046\u3048\u3067\u3001LTV\u3068\u5bfe\u306b\u306a\u308b\u6307\u6a19\u3060\u304b\u3089\u3067\u3059\u3002<\/strong><\/p>\n\n\n\n<p>\u3069\u308c\u307b\u3069LTV\u304c\u9ad8\u304f\u3066\u3082\u3001\u7372\u5f97\u30b3\u30b9\u30c8\u3067\u3042\u308bCAC\u304c\u4e0a\u56de\u308c\u3070\u3001\u4e8b\u696d\u306f\u9577\u671f\u7684\u306b\u306f\u8d64\u5b57\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u4e00\u822c\u7684\u306b\u3001LTV\u304cCAC\u306e3\u500d\u4ee5\u4e0a\uff08LTV\/CAC &gt; 3\uff09\u306e\u72b6\u614b\u304c\u5065\u5168\u306a\u30d3\u30b8\u30cd\u30b9\u306e\u76ee\u5b89\u3067\u3059\u3002<\/p>\n\n\n\n<p>LTV\u3068CAC\u306e\u30d0\u30e9\u30f3\u30b9\u3092\u6b63\u3057\u304f\u628a\u63e1\u3059\u308b\u3053\u3068\u3067\u3001\u73fe\u5728\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6295\u8cc7\u304c\u52b9\u7387\u7684\u304b\u3001\u3042\u308b\u3044\u306f\u6539\u5584\u304c\u5fc5\u8981\u304b\u3092\u5ba2\u89b3\u7684\u306b\u5224\u65ad\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3><span class=\"ez-toc-section\" id=\"2_%E3%83%81%E3%83%A3%E3%83%BC%E3%83%B3%E3%83%AC%E3%83%BC%E3%83%88%EF%BC%88%E8%A7%A3%E7%B4%84%E7%8E%87%EF%BC%89\"><\/span>2. \u30c1\u30e3\u30fc\u30f3\u30ec\u30fc\u30c8\uff08\u89e3\u7d04\u7387\uff09<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><strong><span class=\"keiko_red\">\u30c1\u30e3\u30fc\u30f3\u30ec\u30fc\u30c8\uff08\u89e3\u7d04\u7387\uff09\u3068\u306f\u3001\u4e00\u5b9a\u671f\u9593\u5185\u306b\u6708\u984d\u30b5\u30fc\u30d3\u30b9\u306a\u3069\u3092\u89e3\u7d04\u3057\u305f\u9867\u5ba2\u306e\u5272\u5408\u3092\u793a\u3059\u6307\u6a19\u3067\u3059\u3002<\/span><\/strong><\/p>\n\n\n\n<p>\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u3084SaaS\u3068\u3044\u3063\u305f\u7d99\u7d9a\u5229\u7528\u578b\u306e\u30d3\u30b8\u30cd\u30b9\u306b\u304a\u3044\u3066\u3001LTV\u3092\u5de6\u53f3\u3059\u308b\u91cd\u8981\u306a\u5909\u6570\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>LTV\u306e\u7b97\u51fa\u306b\u304a\u3044\u3066\u3001\u89e3\u7d04\u7387\u306f\u7d99\u7d9a\u671f\u9593\u306e\u9577\u3055\u3092\u6c7a\u3081\u308b\u8981\u7d20\u3067\u3059\u3002<\/p>\n\n\n\n<p>LTV\u3092\u300c\u6708\u984d\u6599\u91d1 \u00f7 \u89e3\u7d04\u7387\u300d\u3067\u8a08\u7b97\u3059\u308b\u5834\u5408\u3001\u89e3\u7d04\u7387\u3092\u534a\u5206\u306b\u4e0b\u3052\u308b\u3053\u3068\u306fLTV\u30922\u500d\u306b\u5f15\u304d\u4e0a\u3052\u308b\u3053\u3068\u3092\u610f\u5473\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u65b0\u898f\u9867\u5ba2\u306e\u7372\u5f97\u304c\u96e3\u3057\u304f\u306a\u3063\u3066\u3044\u308b\u73fe\u4ee3\u306b\u304a\u3044\u3066\u3001\u65e2\u5b58\u9867\u5ba2\u306e\u96e2\u8131\u3092\u9632\u3050\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3\uff08\u7dad\u6301\uff09\u306f\u3001\u65b0\u898f\u7372\u5f97\u3088\u308a\u3082\u4f4e\u30b3\u30b9\u30c8\u3067\u9ad8\u3044\u53ce\u76ca\u6027\u3092\u3082\u305f\u3089\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u30c1\u30e3\u30fc\u30f3\u30ec\u30fc\u30c8\u306e\u63a8\u79fb\u3092\u6ce8\u8996\u3057\u3001\u9867\u5ba2\u4f53\u9a13\u3092\u6539\u5584\u3057\u7d9a\u3051\u308b\u3053\u3068\u304c\u3001LTV\u6700\u5927\u5316\u306b\u5411\u3051\u305f\u6700\u77ed\u30eb\u30fc\u30c8\u3067\u3059\u3002<\/p>\n\n\n\n<h3><span class=\"ez-toc-section\" id=\"3_%E3%83%A6%E3%83%8B%E3%83%83%E3%83%88%E3%82%A8%E3%82%B3%E3%83%8E%E3%83%9F%E3%82%AF%E3%82%B9%EF%BC%881%E9%A1%A7%E5%AE%A2%E3%81%82%E3%81%9F%E3%82%8A%E3%81%AE%E6%8E%A1%E7%AE%97%E6%80%A7%EF%BC%89\"><\/span>3. \u30e6\u30cb\u30c3\u30c8\u30a8\u30b3\u30ce\u30df\u30af\u30b9\uff081\u9867\u5ba2\u3042\u305f\u308a\u306e\u63a1\u7b97\u6027\uff09<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><strong><span class=\"keiko_red\">\u30e6\u30cb\u30c3\u30c8\u30a8\u30b3\u30ce\u30df\u30af\u30b9\u3068\u306f\u3001\u9867\u5ba21\u4eba\u3042\u308b\u3044\u306f1\u5951\u7d04\u3042\u305f\u308a\u306e\u63a1\u7b97\u6027\u3092\u8a55\u4fa1\u3059\u308b\u6307\u6a19\u3067\u3059\u3002<\/span><\/strong><\/p>\n\n\n\n<p>LTV\uff08\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\uff09\u3092CAC\uff08\u9867\u5ba2\u7372\u5f97\u5358\u4fa1\uff09\u3067\u5272\u3063\u305f\u300cLTV\/CAC\u300d\u3068\u3044\u3046\u6bd4\u7387\u3092\u7528\u3044\u3066\u7b97\u51fa\u3055\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u30e6\u30cb\u30c3\u30c8\u30a8\u30b3\u30ce\u30df\u30af\u30b9\u304c\u91cd\u8981\u306a\u306e\u306f\u3001\u4e8b\u696d\u306e\u6301\u7d9a\u53ef\u80fd\u6027\u3068\u30b9\u30b1\u30fc\u30e9\u30d3\u30ea\u30c6\u30a3\u3092\u5ba2\u89b3\u7684\u306b\u5224\u65ad\u3067\u304d\u308b\u304b\u3089\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u305f\u3068\u3048\u58f2\u4e0a\u304c\u6025\u62e1\u5927\u3057\u3066\u3044\u3066\u3082\u3001\u30e6\u30cb\u30c3\u30c8\u30a8\u30b3\u30ce\u30df\u30af\u30b9\u304c\u5065\u5168\u3067\u306a\u3051\u308c\u3070\u3001\u9867\u5ba2\u304c\u5897\u3048\u308b\u307b\u3069\u8d64\u5b57\u304c\u62e1\u5927\u3059\u308b\u4e0d\u5065\u5168\u306a\u6210\u9577\u306b\u9665\u308b\u30ea\u30b9\u30af\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p><strong>\u4e00\u822c\u7684\u306b\u300cLTV\/CAC\u304c3\u500d\u4ee5\u4e0a\u300d\u3067\u3042\u308b\u3053\u3068\u304c\u3001\u30b9\u30bf\u30fc\u30c8\u30a2\u30c3\u30d7\u3084\u65b0\u898f\u4e8b\u696d\u306b\u304a\u3051\u308b\u5065\u5168\u306a\u6210\u9577\u306e\u76ee\u5b89\u3068\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/strong><\/p>\n\n\n\n<p>\u30e6\u30cb\u30c3\u30c8\u30a8\u30b3\u30ce\u30df\u30af\u30b9\u3092\u5206\u6790\u3059\u308b\u3053\u3068\u3067\u3001\u5e83\u544a\u6295\u8cc7\u3067\u653b\u3081\u308b\u3079\u304d\u30d5\u30a7\u30fc\u30ba\u306a\u306e\u304b\u3001\u3042\u308b\u3044\u306f\u5148\u306b\u89e3\u7d04\u7387\u6539\u5584\u3084\u5358\u4fa1\u5411\u4e0a\u3092\u56f3\u308b\u3079\u304d\u306a\u306e\u304b\u3068\u3044\u3046\u3001\u7d4c\u55b6\u4e0a\u306e\u91cd\u8981\u306a\u5224\u65ad\u306e\u6307\u91dd\u306b\u306a\u308b\u306e\u3067\u3059\u3002<\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"LTV%E3%82%92%E6%9C%80%E5%A4%A7%E5%8C%96%E3%81%95%E3%81%9B%E3%82%8B%E3%83%A1%E3%83%AA%E3%83%83%E3%83%88\"><\/span>LTV\u3092\u6700\u5927\u5316\u3055\u305b\u308b\u30e1\u30ea\u30c3\u30c8<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong><span class=\"keiko_red\">LTV\u3092\u6700\u5927\u5316\u3055\u305b\u308b\u3053\u3068\u306f\u3001\u58f2\u4e0a\u30a2\u30c3\u30d7\u4ee5\u4e0a\u306e\u30e1\u30ea\u30c3\u30c8\u304c\u3042\u308a\u307e\u3059\u3002<\/span><\/strong><\/p>\n\n\n\n<p>\u77ed\u671f\u7684\u306a\u58f2\u4e0a\u5909\u52d5\u306b\u4e00\u559c\u4e00\u6182\u3059\u308b\u3053\u3068\u306a\u304f\u3001\u6301\u7d9a\u53ef\u80fd\u306a\u6210\u9577\u3092\u76ee\u6307\u3057\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h3><span class=\"ez-toc-section\" id=\"1_%E5%8F%8E%E7%9B%8A%E3%81%AE%E5%AE%89%E5%AE%9A%E5%8C%96%E3%81%A8%E4%BA%88%E6%B8%AC%E5%8F%AF%E8%83%BD%E6%80%A7%E3%81%AE%E5%90%91%E4%B8%8A\"><\/span>1. \u53ce\u76ca\u306e\u5b89\u5b9a\u5316\u3068\u4e88\u6e2c\u53ef\u80fd\u6027\u306e\u5411\u4e0a<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><strong><span class=\"keiko_red\">\u65b0\u898f\u9867\u5ba2\u306e\u7372\u5f97\u306f\u3001\u5e02\u5834\u30c8\u30ec\u30f3\u30c9\u3084\u7af6\u5408\u306e\u52d5\u304d\u306b\u5de6\u53f3\u3055\u308c\u3084\u3059\u304f\u4e0d\u5b89\u5b9a\u306a\u5074\u9762\u304c\u3042\u308a\u307e\u3059\u3002<\/span><\/strong><\/p>\n\n\n\n<p>LTV\u3092\u9ad8\u3081\u3066\u65e2\u5b58\u9867\u5ba2\u306e\u7dad\u6301\u30fb\u30ea\u30d4\u30fc\u30c8\u7387\u304c\u5411\u4e0a\u3059\u308c\u3070\u3001\u5916\u90e8\u74b0\u5883\u306b\u632f\u308a\u56de\u3055\u308c\u306b\u304f\u3044\u53ce\u76ca\u57fa\u76e4\u3092\u7bc9\u3051\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u4e00\u4eba\u3042\u305f\u308a\u306eLTV\u304c\u660e\u78ba\u3067\u3042\u308c\u3070\u3001\u73fe\u5728\u306e\u9867\u5ba2\u6570\u304b\u3089\u5c06\u6765\u5f97\u3089\u308c\u308b\u53ce\u76ca\u3092\u9ad8\u3044\u7cbe\u5ea6\u3067\u4e88\u6e2c\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u5c06\u6765\u306e\u53ce\u76ca\u898b\u901a\u3057\u304c\u7acb\u3064\u3053\u3068\u3067\u3001\u4e88\u7b97\u7de8\u6210\u3084\u65b0\u898f\u4e8b\u696d\u3078\u306e\u6295\u8cc7\u3001\u4eba\u6750\u63a1\u7528\u3068\u3044\u3063\u305f\u91cd\u8981\u306a\u610f\u601d\u6c7a\u5b9a\u3092\u3001\u78ba\u304b\u306a\u6839\u62e0\u306b\u57fa\u3065\u3044\u3066\u6226\u7565\u7684\u306b\u9032\u3081\u3089\u308c\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3><span class=\"ez-toc-section\" id=\"2_%E9%A1%A7%E5%AE%A2%E3%83%AD%E3%82%A4%E3%83%A4%E3%83%AB%E3%83%86%E3%82%A3%E3%81%AE%E5%90%91%E4%B8%8A%E3%81%AB%E3%82%88%E3%82%8B%E3%83%96%E3%83%A9%E3%83%B3%E3%83%89%E5%BC%B7%E5%8C%96\"><\/span>2. \u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u306e\u5411\u4e0a\u306b\u3088\u308b\u30d6\u30e9\u30f3\u30c9\u5f37\u5316<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><strong><span class=\"keiko_red\">LTV\u3092\u6700\u5927\u5316\u3055\u305b\u308b\u53d6\u308a\u7d44\u307f\u306b\u3088\u3063\u3066\u9867\u5ba2\u304c\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306b\u6e80\u8db3\u3057\u3001\u7d99\u7d9a\u3057\u3066\u5229\u7528\u3059\u308b\u3068\u3001\u6a5f\u80fd\u7684\u306a\u4fa1\u5024\u3060\u3051\u3067\u306a\u304f\u30d6\u30e9\u30f3\u30c9\u306b\u5bfe\u3059\u308b\u611b\u7740\u3084\u60c5\u7dd2\u7684\u306a\u3064\u306a\u304c\u308a\u304c\u5f37\u56fa\u306b\u306a\u308a\u307e\u3059\u3002<\/span><\/strong><\/p>\n\n\n\n<p>\u9ad8\u3044\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3092\u6301\u3064\u9867\u5ba2\u306f\u3001\u81ea\u767a\u7684\u306b\u826f\u3055\u3092\u5468\u56f2\u306b\u5e83\u3081\u3001\u4fe1\u983c\u6027\u306e\u9ad8\u3044\u53e3\u30b3\u30df\u3084\u7d39\u4ecb\u3092\u751f\u307f\u51fa\u3057\u3066\u304f\u308c\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p>\u591a\u984d\u306e\u5e83\u544a\u8cbb\u306b\u983c\u3089\u305a\u3068\u3082\u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\u3068\u4fe1\u983c\u304c\u5e83\u304c\u308a\u3001\u5e02\u5834\u3067\u306e\u512a\u4f4d\u6027\u304c\u78ba\u7acb\u3055\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<p>LTV\u3092\u8ffd\u6c42\u3057\u3001\u9867\u5ba2\u4e00\u4eba\u3072\u3068\u308a\u3068\u771f\u646f\u306b\u5411\u304d\u5408\u3046\u3053\u3068\u306f\u3001\u63fa\u308b\u304e\u306a\u3044\u30d6\u30e9\u30f3\u30c9\u3092\u7bc9\u304f\u3053\u3068\u3078\u3068\u3064\u306a\u304c\u308b\u306e\u3067\u3059\u3002<\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"LTV%E3%82%92%E5%90%91%E4%B8%8A%E3%81%95%E3%81%9B%E3%82%8B5%E3%81%A4%E3%81%AE%E5%85%B7%E4%BD%93%E7%9A%84%E3%81%AA%E6%96%B9%E6%B3%95\"><\/span>LTV\u3092\u5411\u4e0a\u3055\u305b\u308b5\u3064\u306e\u5177\u4f53\u7684\u306a\u65b9\u6cd5<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong><span class=\"keiko_red\">LTV\u3092\u5411\u4e0a\u3055\u305b\u308b\u305f\u3081\u306b\u306f\u3001\u5834\u5f53\u305f\u308a\u7684\u306a\u65bd\u7b56\u3067\u306f\u306a\u304f\u3001LTV\u3092\u69cb\u6210\u3059\u308b\u8cfc\u5165\u5358\u4fa1\u30fb\u8cfc\u5165\u983b\u5ea6\u30fb\u7d99\u7d9a\u671f\u9593\u3068\u3044\u3063\u305f\u8981\u7d20\u3092\u3069\u306e\u3088\u3046\u306b\u5f15\u304d\u4e0a\u3052\u308b\u304b\u3092\u8003\u3048\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/span><\/strong><\/p>\n\n\n\n<p>\u81ea\u793e\u306e\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u306b\u6700\u9069\u306a\u65bd\u7b56\u3092\u5b9f\u8df5\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h3><span class=\"ez-toc-section\" id=\"1_%E5%B9%B3%E5%9D%87%E5%AE%A2%E5%8D%98%E4%BE%A1%E3%82%92%E4%B8%8A%E3%81%92%E3%82%8B\"><\/span>1. \u5e73\u5747\u5ba2\u5358\u4fa1\u3092\u4e0a\u3052\u308b<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><strong><span class=\"keiko_red\">\u5e73\u5747\u5ba2\u5358\u4fa1\u3092\u4e0a\u3052\u308b\u306b\u306f\u3001\u30a2\u30c3\u30d7\u30bb\u30eb\u3068\u30af\u30ed\u30b9\u30bb\u30eb\u306e2\u3064\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u57fa\u672c\u3068\u306a\u308a\u307e\u3059\u3002<\/span><\/strong><\/p>\n\n\n\n<p>\u30a2\u30c3\u30d7\u30bb\u30eb\u3068\u306f\u3001\u691c\u8a0e\u4e2d\u307e\u305f\u306f\u5229\u7528\u4e2d\u306e\u5546\u54c1\u3088\u308a\u3082\u4e0a\u4f4d\u306e\u3001\u9ad8\u6a5f\u80fd\u30fb\u9ad8\u5358\u4fa1\u306a\u30e2\u30c7\u30eb\u3078\u306e\u4e57\u308a\u63db\u3048\u3092\u4fc3\u3059\u624b\u6cd5\u3067\u3059\u3002<\/p>\n\n\n\n<p>SaaS\u306e\u30d7\u30e9\u30f3\u30a2\u30c3\u30d7\u3084\u30b0\u30ec\u30fc\u30c9\u306e\u9ad8\u3044\u88fd\u54c1\u3078\u306e\u8a98\u5c0e\u304c\u30a2\u30c3\u30d7\u30bb\u30eb\u306b\u5f53\u305f\u308a\u307e\u3059\u3002<\/p>\n\n\n<a class=\"linkto table\" href=\"https:\/\/learningedge.jp\/column\/what-is-upselling\/\"><span class=\"tbcell tbimg\"><img width=\"160\" height=\"160\" src=\"https:\/\/learningedge-column.s3.ap-northeast-1.amazonaws.com\/column\/wp-content\/uploads\/2026\/06\/%E3%82%A2%E3%83%83%E3%83%97%E3%82%BB%E3%83%AB%E3%81%A8%E3%81%AF%EF%BC%9F%E3%82%AF%E3%83%AD%E3%82%B9%E3%82%BB%E3%83%AB%E3%81%A8%E3%81%AE%E9%81%95%E3%81%84%E3%82%84%E6%88%90%E5%8A%9F%E3%81%95%E3%81%9B%E3%82%8B%E3%82%B3%E3%83%84%E3%83%BB%E4%BA%8B%E4%BE%8B%E3%82%92%E8%A7%A3%E8%AA%AC-160x160.png\" class=\"attachment-thumb-160 size-thumb-160 wp-post-image\" alt=\"\u30a2\u30c3\u30d7\u30bb\u30eb\u3068\u306f\uff1f\u30af\u30ed\u30b9\u30bb\u30eb\u3068\u306e\u9055\u3044\u3084\u6210\u529f\u3055\u305b\u308b\u30b3\u30c4\u30fb\u4e8b\u4f8b\u3092\u89e3\u8aac\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/learningedge-column.s3.ap-northeast-1.amazonaws.com\/column\/wp-content\/uploads\/2026\/06\/%E3%82%A2%E3%83%83%E3%83%97%E3%82%BB%E3%83%AB%E3%81%A8%E3%81%AF%EF%BC%9F%E3%82%AF%E3%83%AD%E3%82%B9%E3%82%BB%E3%83%AB%E3%81%A8%E3%81%AE%E9%81%95%E3%81%84%E3%82%84%E6%88%90%E5%8A%9F%E3%81%95%E3%81%9B%E3%82%8B%E3%82%B3%E3%83%84%E3%83%BB%E4%BA%8B%E4%BE%8B%E3%82%92%E8%A7%A3%E8%AA%AC-160x160.png 160w, https:\/\/learningedge-column.s3.ap-northeast-1.amazonaws.com\/column\/wp-content\/uploads\/2026\/06\/%E3%82%A2%E3%83%83%E3%83%97%E3%82%BB%E3%83%AB%E3%81%A8%E3%81%AF%EF%BC%9F%E3%82%AF%E3%83%AD%E3%82%B9%E3%82%BB%E3%83%AB%E3%81%A8%E3%81%AE%E9%81%95%E3%81%84%E3%82%84%E6%88%90%E5%8A%9F%E3%81%95%E3%81%9B%E3%82%8B%E3%82%B3%E3%83%84%E3%83%BB%E4%BA%8B%E4%BE%8B%E3%82%92%E8%A7%A3%E8%AA%AC-150x150.png 150w, https:\/\/learningedge-column.s3.ap-northeast-1.amazonaws.com\/column\/wp-content\/uploads\/2026\/06\/%E3%82%A2%E3%83%83%E3%83%97%E3%82%BB%E3%83%AB%E3%81%A8%E3%81%AF%EF%BC%9F%E3%82%AF%E3%83%AD%E3%82%B9%E3%82%BB%E3%83%AB%E3%81%A8%E3%81%AE%E9%81%95%E3%81%84%E3%82%84%E6%88%90%E5%8A%9F%E3%81%95%E3%81%9B%E3%82%8B%E3%82%B3%E3%83%84%E3%83%BB%E4%BA%8B%E4%BE%8B%E3%82%92%E8%A7%A3%E8%AA%AC-45x45.png 45w\" sizes=\"(max-width: 160px) 100vw, 160px\" \/><\/span><span class=\"tbcell tbtext\"><time class=\"pubdate sng-link-time dfont\" itemprop=\"datePublished\" datetime=\"2026-06-29\">2026\u5e746\u670829\u65e5<\/time>\u30a2\u30c3\u30d7\u30bb\u30eb\u3068\u306f\uff1f\u30af\u30ed\u30b9\u30bb\u30eb\u3068\u306e\u9055\u3044\u3084\u6210\u529f\u3055\u305b\u308b\u30b3\u30c4\u30fb\u4e8b\u4f8b\u3092\u89e3\u8aac<\/span><\/a>\n\n\n<p>\u30af\u30ed\u30b9\u30bb\u30eb\u306f\u3001\u8cfc\u5165\u691c\u8a0e\u4e2d\u306e\u5546\u54c1\u3068\u95a2\u9023\u6027\u306e\u9ad8\u3044\u5225\u306e\u5546\u54c1\u3092\u30bb\u30c3\u30c8\u3067\u8cfc\u5165\u3057\u3066\u3082\u3089\u3046\u624b\u6cd5\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u30cf\u30f3\u30d0\u30fc\u30ac\u30fc\u3092\u6ce8\u6587\u3057\u305f\u304a\u5ba2\u69d8\u306b\u3001\u300c\u3054\u4e00\u7dd2\u306b\u30dd\u30c6\u30c8\u3084\u30c9\u30ea\u30f3\u30af\u306f\u3044\u304b\u304c\u3067\u3059\u304b\uff1f\u300d\u3068\u30b5\u30a4\u30c9\u30e1\u30cb\u30e5\u30fc\u3092\u52e7\u3081\u308b\u3053\u3068\u304c\u6319\u3052\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n<a class=\"linkto table\" href=\"https:\/\/learningedge.jp\/column\/what-is-cross-selling\/\"><span class=\"tbcell tbimg\"><img width=\"160\" height=\"160\" src=\"https:\/\/learningedge-column.s3.ap-northeast-1.amazonaws.com\/column\/wp-content\/uploads\/2026\/06\/%E3%82%AF%E3%83%AD%E3%82%B9%E3%82%BB%E3%83%AB%E3%81%A8%E3%81%AF%EF%BC%9F%E3%82%A2%E3%83%83%E3%83%97%E3%82%BB%E3%83%AB%E3%81%A8%E3%81%AE%E9%81%95%E3%81%84%E3%82%84%E3%83%A1%E3%83%AA%E3%83%83%E3%83%88%E3%80%81%E6%88%90%E5%8A%9F%E4%BA%8B%E4%BE%8B%E3%82%92%E5%BE%B9%E5%BA%95%E8%A7%A3%E8%AA%AC-160x160.png\" class=\"attachment-thumb-160 size-thumb-160 wp-post-image\" alt=\"\u30af\u30ed\u30b9\u30bb\u30eb\u3068\u306f\uff1f\u30a2\u30c3\u30d7\u30bb\u30eb\u3068\u306e\u9055\u3044\u3084\u30e1\u30ea\u30c3\u30c8\u3001\u6210\u529f\u4e8b\u4f8b\u3092\u5fb9\u5e95\u89e3\u8aac\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/learningedge-column.s3.ap-northeast-1.amazonaws.com\/column\/wp-content\/uploads\/2026\/06\/%E3%82%AF%E3%83%AD%E3%82%B9%E3%82%BB%E3%83%AB%E3%81%A8%E3%81%AF%EF%BC%9F%E3%82%A2%E3%83%83%E3%83%97%E3%82%BB%E3%83%AB%E3%81%A8%E3%81%AE%E9%81%95%E3%81%84%E3%82%84%E3%83%A1%E3%83%AA%E3%83%83%E3%83%88%E3%80%81%E6%88%90%E5%8A%9F%E4%BA%8B%E4%BE%8B%E3%82%92%E5%BE%B9%E5%BA%95%E8%A7%A3%E8%AA%AC-160x160.png 160w, https:\/\/learningedge-column.s3.ap-northeast-1.amazonaws.com\/column\/wp-content\/uploads\/2026\/06\/%E3%82%AF%E3%83%AD%E3%82%B9%E3%82%BB%E3%83%AB%E3%81%A8%E3%81%AF%EF%BC%9F%E3%82%A2%E3%83%83%E3%83%97%E3%82%BB%E3%83%AB%E3%81%A8%E3%81%AE%E9%81%95%E3%81%84%E3%82%84%E3%83%A1%E3%83%AA%E3%83%83%E3%83%88%E3%80%81%E6%88%90%E5%8A%9F%E4%BA%8B%E4%BE%8B%E3%82%92%E5%BE%B9%E5%BA%95%E8%A7%A3%E8%AA%AC-150x150.png 150w, https:\/\/learningedge-column.s3.ap-northeast-1.amazonaws.com\/column\/wp-content\/uploads\/2026\/06\/%E3%82%AF%E3%83%AD%E3%82%B9%E3%82%BB%E3%83%AB%E3%81%A8%E3%81%AF%EF%BC%9F%E3%82%A2%E3%83%83%E3%83%97%E3%82%BB%E3%83%AB%E3%81%A8%E3%81%AE%E9%81%95%E3%81%84%E3%82%84%E3%83%A1%E3%83%AA%E3%83%83%E3%83%88%E3%80%81%E6%88%90%E5%8A%9F%E4%BA%8B%E4%BE%8B%E3%82%92%E5%BE%B9%E5%BA%95%E8%A7%A3%E8%AA%AC-45x45.png 45w\" sizes=\"(max-width: 160px) 100vw, 160px\" \/><\/span><span class=\"tbcell tbtext\"><time class=\"pubdate sng-link-time dfont\" itemprop=\"datePublished\" datetime=\"2026-06-26\">2026\u5e746\u670826\u65e5<\/time>\u30af\u30ed\u30b9\u30bb\u30eb\u3068\u306f\uff1f\u30a2\u30c3\u30d7\u30bb\u30eb\u3068\u306e\u9055\u3044\u3084\u30e1\u30ea\u30c3\u30c8\u3001\u6210\u529f\u4e8b\u4f8b\u3092\u5fb9\u5e95\u89e3\u8aac<\/span><\/a>\n\n\n<p>\u5358\u4fa1\u30a2\u30c3\u30d7\u3092\u76ee\u7684\u306b\u3059\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u9867\u5ba2\u306e\u60a9\u307f\u3084\u30cb\u30fc\u30ba\u3092\u6df1\u304f\u7406\u89e3\u3057\u3001\u3088\u308a\u826f\u3044\u89e3\u6c7a\u7b56\u3092\u63d0\u793a\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p>\u9867\u5ba2\u304c\u81ea\u5206\u306b\u3068\u3063\u3066\u30d7\u30e9\u30b9\u306b\u306a\u308b\u3068\u611f\u3058\u308b\u4f53\u9a13\u306e\u5411\u4e0a\u304c\u3001\u7121\u7406\u306e\u306a\u3044\u5ba2\u5358\u4fa1\u306e\u4e0a\u6607\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002<\/p>\n\n\n<a class=\"linkto table\" href=\"https:\/\/learningedge.jp\/column\/how-to-increase-unit-price\/\"><span class=\"tbcell tbimg\"><img width=\"160\" height=\"160\" src=\"https:\/\/learningedge-column.s3.ap-northeast-1.amazonaws.com\/column\/wp-content\/uploads\/2024\/12\/95_%E5%8D%98%E4%BE%A1%E3%82%A2%E3%83%83%E3%83%97%E3%81%AE%E6%96%B9%E6%B3%95%E3%81%A8%E3%81%AF%EF%BC%9F-160x160.png\" class=\"attachment-thumb-160 size-thumb-160 wp-post-image\" alt=\"\u5358\u4fa1\u30a2\u30c3\u30d7\u306e\u65b9\u6cd5\u3068\u306f\uff1f\u5ba2\u5358\u4fa1\u3092\u4e0a\u3052\u3066\u52b9\u7387\u3088\u304f\u58f2\u4e0a\u3092\u4f38\u3070\u3059\u5177\u4f53\u7684\u306a\u65b9\u6cd5\u3092\u89e3\u8aac\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/learningedge-column.s3.ap-northeast-1.amazonaws.com\/column\/wp-content\/uploads\/2024\/12\/95_%E5%8D%98%E4%BE%A1%E3%82%A2%E3%83%83%E3%83%97%E3%81%AE%E6%96%B9%E6%B3%95%E3%81%A8%E3%81%AF%EF%BC%9F-160x160.png 160w, https:\/\/learningedge-column.s3.ap-northeast-1.amazonaws.com\/column\/wp-content\/uploads\/2024\/12\/95_%E5%8D%98%E4%BE%A1%E3%82%A2%E3%83%83%E3%83%97%E3%81%AE%E6%96%B9%E6%B3%95%E3%81%A8%E3%81%AF%EF%BC%9F-150x150.png 150w, https:\/\/learningedge-column.s3.ap-northeast-1.amazonaws.com\/column\/wp-content\/uploads\/2024\/12\/95_%E5%8D%98%E4%BE%A1%E3%82%A2%E3%83%83%E3%83%97%E3%81%AE%E6%96%B9%E6%B3%95%E3%81%A8%E3%81%AF%EF%BC%9F-45x45.png 45w\" sizes=\"(max-width: 160px) 100vw, 160px\" \/><\/span><span class=\"tbcell tbtext\"><time class=\"updated sng-link-time dfont\" itemprop=\"dateModified\" datetime=\"2026-04-06\">2026\u5e744\u67086\u65e5<\/time>\u5358\u4fa1\u30a2\u30c3\u30d7\u306e\u65b9\u6cd5\u3068\u306f\uff1f\u5ba2\u5358\u4fa1\u3092\u4e0a\u3052\u3066\u52b9\u7387\u3088\u304f\u58f2\u4e0a\u3092\u4f38\u3070\u3059\u5177\u4f53\u7684\u306a\u65b9\u6cd5\u3092\u89e3\u8aac<\/span><\/a>\n\n\n<h3><span class=\"ez-toc-section\" id=\"2_%E8%B3%BC%E5%85%A5%E9%A0%BB%E5%BA%A6%E3%82%92%E9%AB%98%E3%82%81%E3%82%8B\"><\/span>2. \u8cfc\u5165\u983b\u5ea6\u3092\u9ad8\u3081\u308b<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><strong><span class=\"keiko_red\">\u8cfc\u5165\u983b\u5ea6\u3092\u9ad8\u3081\u308b\u306b\u306f\u3001\u9867\u5ba2\u306e\u8a18\u61b6\u304b\u3089\u5fd8\u308c\u3089\u308c\u306a\u3044\u4ed5\u7d44\u307f\u3092\u4f5c\u308b\u3053\u3068\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002<\/span><\/strong><\/p>\n\n\n\n<p>\u5177\u4f53\u7684\u306a\u624b\u6cd5\u3068\u3057\u3066\u306f\u3001\u9069\u5207\u306a\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u306e\u30ea\u30de\u30a4\u30f3\u30c9\u30e1\u30fc\u30eb\u3084LINE\u3092\u901a\u3058\u305f\u60c5\u5831\u767a\u4fe1\u304c\u6319\u3052\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u5546\u54c1\u304c\u4f7f\u3044\u5207\u308c\u308b\u9803\u3092\u898b\u8a08\u3089\u3063\u305f\u518d\u8cfc\u5165\u306e\u6848\u5185\u3084\u3001\u65b0\u5546\u54c1\u306e\u5148\u884c\u544a\u77e5\u3001\u30dd\u30a4\u30f3\u30c8\u306e\u6709\u52b9\u671f\u9650\u901a\u77e5\u306a\u3069\u304c\u52b9\u679c\u7684\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u6d88\u8017\u54c1\u3067\u3042\u308c\u3070\u5b9a\u671f\u4fbf\u30b3\u30fc\u30b9\u3092\u5c0e\u5165\u3059\u308b\u3053\u3068\u3067\u3001\u691c\u8a0e\u3059\u308b\u624b\u9593\u3092\u7701\u304d\u3001\u81ea\u52d5\u7684\u306b\u8cfc\u5165\u983b\u5ea6\u3092\u56fa\u5b9a\u5316\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u9867\u5ba2\u306e\u30e9\u30a4\u30d5\u30b9\u30bf\u30a4\u30eb\u306b\u5bc4\u308a\u6dfb\u3063\u305f\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u91cd\u8996\u3057\u3001\u300c\u307e\u305f\u3053\u3053\u3067\u8cb7\u3044\u305f\u3044\u300d\u3068\u601d\u308f\u305b\u308b\u4ed5\u7d44\u307f\u3092\u6574\u3048\u308b\u3053\u3068\u304c\u3001\u8cfc\u5165\u56de\u6570\u306e\u6700\u5927\u5316\u306b\u7d50\u3073\u3064\u304d\u307e\u3059\u3002<\/p>\n\n\n<a class=\"linkto table\" href=\"https:\/\/learningedge.jp\/column\/effective-marketing-to-acquire-repeat-customers\/\"><span class=\"tbcell tbimg\"><img width=\"160\" height=\"160\" src=\"https:\/\/learningedge-column.s3.ap-northeast-1.amazonaws.com\/column\/wp-content\/uploads\/2024\/02\/35_%E3%83%AA%E3%83%94%E3%83%BC%E3%82%BF%E3%83%BC%E7%8D%B2%E5%BE%97%E3%81%AB%E6%9C%89%E5%8A%B9%E3%81%AA%E3%83%9E%E3%83%BC%E3%82%B1%E3%83%86%E3%82%A3%E3%83%B3%E3%82%B0%E6%96%BD%E7%AD%96%E3%81%A8%E3%81%AF%EF%BC%9F-160x160.png\" class=\"attachment-thumb-160 size-thumb-160 wp-post-image\" alt=\"\u30ea\u30d4\u30fc\u30bf\u30fc\u7372\u5f97\u306b\u6709\u52b9\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u3068\u306f\uff1f\u696d\u7a2e\u5225\u306e\u53d6\u7d44\u30dd\u30a4\u30f3\u30c8\u3082\u7d39\u4ecb\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/learningedge-column.s3.ap-northeast-1.amazonaws.com\/column\/wp-content\/uploads\/2024\/02\/35_%E3%83%AA%E3%83%94%E3%83%BC%E3%82%BF%E3%83%BC%E7%8D%B2%E5%BE%97%E3%81%AB%E6%9C%89%E5%8A%B9%E3%81%AA%E3%83%9E%E3%83%BC%E3%82%B1%E3%83%86%E3%82%A3%E3%83%B3%E3%82%B0%E6%96%BD%E7%AD%96%E3%81%A8%E3%81%AF%EF%BC%9F-160x160.png 160w, https:\/\/learningedge-column.s3.ap-northeast-1.amazonaws.com\/column\/wp-content\/uploads\/2024\/02\/35_%E3%83%AA%E3%83%94%E3%83%BC%E3%82%BF%E3%83%BC%E7%8D%B2%E5%BE%97%E3%81%AB%E6%9C%89%E5%8A%B9%E3%81%AA%E3%83%9E%E3%83%BC%E3%82%B1%E3%83%86%E3%82%A3%E3%83%B3%E3%82%B0%E6%96%BD%E7%AD%96%E3%81%A8%E3%81%AF%EF%BC%9F-150x150.png 150w\" sizes=\"(max-width: 160px) 100vw, 160px\" \/><\/span><span class=\"tbcell tbtext\"><time class=\"updated sng-link-time dfont\" itemprop=\"dateModified\" datetime=\"2026-03-25\">2026\u5e743\u670825\u65e5<\/time>\u30ea\u30d4\u30fc\u30bf\u30fc\u7372\u5f97\u306b\u6709\u52b9\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u3068\u306f\uff1f\u696d\u7a2e\u5225\u306e\u53d6\u7d44\u30dd\u30a4\u30f3\u30c8\u3082\u7d39\u4ecb<\/span><\/a>\n\n\n<h3><span class=\"ez-toc-section\" id=\"3_%E7%B6%99%E7%B6%9A%E6%9C%9F%E9%96%93%E3%82%92%E5%BB%B6%E3%81%B0%E3%81%99\"><\/span>3. \u7d99\u7d9a\u671f\u9593\u3092\u5ef6\u3070\u3059<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><strong><span class=\"keiko_red\">\u7d99\u7d9a\u671f\u9593\u3092\u6700\u5927\u5316\u3055\u305b\u308b\u306b\u306f\u3001\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u3084\u30ea\u30d4\u30fc\u30c8\u901a\u8ca9\u3067\u89e3\u7d04\u7387\u3092\u6700\u5c0f\u9650\u306b\u6291\u3048\u308b\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30af\u30bb\u30b9\u306e\u8996\u70b9\u304c\u5fc5\u8981\u3067\u3059\u3002<\/span><\/strong><\/p>\n\n\n\n<p>\u5c0e\u5165\u76f4\u5f8c\u306e\u30aa\u30f3\u30dc\u30fc\u30c7\u30a3\u30f3\u30b0\u3092\u5fb9\u5e95\u3057\u3001\u9867\u5ba2\u304c\u65e9\u671f\u306b\u4fa1\u5024\u3092\u5b9f\u611f\u3067\u304d\u308b\u3088\u3046\u652f\u63f4\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u5b9a\u671f\u7684\u306a\u5229\u7528\u72b6\u6cc1\u306e\u30c1\u30a7\u30c3\u30af\u3092\u884c\u3044\u3001\u89e3\u7d04\u306e\u4e88\u5146\u304c\u3042\u308b\u9867\u5ba2\u3078\u5148\u56de\u308a\u3057\u3066\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u884c\u3046\u3053\u3068\u304c\u6709\u52b9\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u5358\u306b\u5f15\u304d\u6b62\u3081\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u9867\u5ba2\u306e\u8ab2\u984c\u89e3\u6c7a\u306b\u4f34\u8d70\u3057\u3001\u4fe1\u983c\u95a2\u4fc2\u3092\u7bc9\u304d\u7d9a\u3051\u308b\u3053\u3068\u3067LTV\u3092\u98db\u8e8d\u7684\u306b\u9ad8\u3081\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<h3><span class=\"ez-toc-section\" id=\"4_%E7%8D%B2%E5%BE%97%E3%83%BB%E7%B6%AD%E6%8C%81%E3%82%B3%E3%82%B9%E3%83%88%E3%82%92%E5%89%8A%E6%B8%9B%E3%81%99%E3%82%8B\"><\/span>4. \u7372\u5f97\u30fb\u7dad\u6301\u30b3\u30b9\u30c8\u3092\u524a\u6e1b\u3059\u308b<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><strong><span class=\"keiko_red\">\u7372\u5f97\u30b3\u30b9\u30c8\u3092\u6291\u3048\u308b\u306b\u306f\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u7d5e\u308a\u8fbc\u3093\u3060\u7cbe\u5ea6\u306e\u9ad8\u3044\u5e83\u544a\u904b\u7528\u3084\u3001\u7d39\u4ecb\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u5f37\u5316\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u3088\u308b\u81ea\u7136\u6d41\u5165\u306e\u62e1\u5927\u304c\u6709\u52b9\u3067\u3059\u3002<\/span><\/strong><\/p>\n\n\n\n<p>\u7dad\u6301\u30b3\u30b9\u30c8\u306e\u524a\u6e1b\u306b\u306f\u3001\u3088\u304f\u3042\u308b\u554f\u3044\u5408\u308f\u305b\u306e\u5145\u5b9f\u3084\u30c1\u30e3\u30c3\u30c8\u30dc\u30c3\u30c8\u306e\u5c0e\u5165\u306b\u3088\u308b\u30b5\u30dd\u30fc\u30c8\u306e\u81ea\u52d5\u5316\u3001MA\u30c4\u30fc\u30eb\u3092\u7528\u3044\u305f\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u306e\u52b9\u7387\u5316\u304c\u6319\u3052\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u4e00\u4eba\u3072\u3068\u308a\u306b\u5272\u304f\u30b3\u30b9\u30c8\u3092\u9069\u6b63\u5316\u3067\u304d\u308c\u3070\u3001\u540c\u3058\u58f2\u4e0a\u3067\u3082\u4e00\u4eba\u3042\u305f\u308a\u306e\u5229\u76ca\u304c\u6700\u5927\u5316\u3055\u308c\u3001\u5b9f\u8cea\u7684\u306aLTV\u306e\u5411\u4e0a\u306b\u5927\u304d\u304f\u8ca2\u732e\u3057\u307e\u3059\u3002<\/p>\n\n\n<a class=\"linkto table\" href=\"https:\/\/learningedge.jp\/column\/how-to-make-a-profit\/\"><span class=\"tbcell tbimg\"><img width=\"160\" height=\"160\" src=\"https:\/\/learningedge-column.s3.ap-northeast-1.amazonaws.com\/column\/wp-content\/uploads\/2024\/06\/65_%E5%88%A9%E7%9B%8A%E3%82%92%E4%B8%8A%E3%81%92%E3%82%8B%E3%81%9F%E3%82%81%E3%81%AE%E5%8F%96%E3%82%8A%E7%B5%84%E3%81%BF%E3%82%92%E8%A7%A3%E8%AA%AC-2-160x160.png\" class=\"attachment-thumb-160 size-thumb-160 wp-post-image\" alt=\"\u5229\u76ca\u3092\u4e0a\u3052\u308b\u305f\u3081\u306e\u53d6\u308a\u7d44\u307f\u3092\u89e3\u8aac\uff5c\u5229\u76ca\u3092\u51fa\u3059\u306b\u306f2\u3064\u3057\u304b\u306a\u3044\u69cb\u9020\u3092\u77e5\u308d\u3046\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/learningedge-column.s3.ap-northeast-1.amazonaws.com\/column\/wp-content\/uploads\/2024\/06\/65_%E5%88%A9%E7%9B%8A%E3%82%92%E4%B8%8A%E3%81%92%E3%82%8B%E3%81%9F%E3%82%81%E3%81%AE%E5%8F%96%E3%82%8A%E7%B5%84%E3%81%BF%E3%82%92%E8%A7%A3%E8%AA%AC-2-160x160.png 160w, https:\/\/learningedge-column.s3.ap-northeast-1.amazonaws.com\/column\/wp-content\/uploads\/2024\/06\/65_%E5%88%A9%E7%9B%8A%E3%82%92%E4%B8%8A%E3%81%92%E3%82%8B%E3%81%9F%E3%82%81%E3%81%AE%E5%8F%96%E3%82%8A%E7%B5%84%E3%81%BF%E3%82%92%E8%A7%A3%E8%AA%AC-2-150x150.png 150w, https:\/\/learningedge-column.s3.ap-northeast-1.amazonaws.com\/column\/wp-content\/uploads\/2024\/06\/65_%E5%88%A9%E7%9B%8A%E3%82%92%E4%B8%8A%E3%81%92%E3%82%8B%E3%81%9F%E3%82%81%E3%81%AE%E5%8F%96%E3%82%8A%E7%B5%84%E3%81%BF%E3%82%92%E8%A7%A3%E8%AA%AC-2-45x45.png 45w\" sizes=\"(max-width: 160px) 100vw, 160px\" \/><\/span><span class=\"tbcell tbtext\"><time class=\"updated sng-link-time dfont\" itemprop=\"dateModified\" datetime=\"2026-06-05\">2026\u5e746\u67085\u65e5<\/time>\u5229\u76ca\u3092\u4e0a\u3052\u308b\u305f\u3081\u306e\u53d6\u308a\u7d44\u307f\u3092\u89e3\u8aac\uff5c\u5229\u76ca\u3092\u51fa\u3059\u306b\u306f2\u3064\u3057\u304b\u306a\u3044\u69cb\u9020\u3092\u77e5\u308d\u3046<\/span><\/a>\n\n\n<h3><span class=\"ez-toc-section\" id=\"5_%E9%A1%A7%E5%AE%A2%E4%BD%93%E9%A8%93%E3%82%92%E6%94%B9%E5%96%84%E3%81%99%E3%82%8B\"><\/span>5. \u9867\u5ba2\u4f53\u9a13\u3092\u6539\u5584\u3059\u308b<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><strong><span class=\"keiko_red\">\u9867\u5ba2\u4f53\u9a13\u306e\u5411\u4e0a\u3068\u306f\u3001\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306e\u54c1\u8cea\u3060\u3051\u3067\u306a\u304f\u3001Web\u30b5\u30a4\u30c8\u306e\u4f7f\u3044\u3084\u3059\u3055\u3084\u8cfc\u5165\u624b\u7d9a\u304d\u306e\u7c21\u4fbf\u3055\u3001\u30b5\u30dd\u30fc\u30c8\u306e\u8cea\u306a\u3069\u3001\u3042\u3089\u3086\u308b\u9867\u5ba2\u63a5\u70b9\u3067\u306e\u6e80\u8db3\u5ea6\u3092\u9ad8\u3081\u308b\u3053\u3068\u3067\u3059\u3002<\/span><\/strong><\/p>\n\n\n\n<p>\u9867\u5ba2\u304c\u62b1\u3048\u308b\u4e0d\u6e80\u3092\u4e01\u5be7\u306b\u53d6\u308a\u9664\u304d\u3001\u671f\u5f85\u3092\u4e0a\u56de\u308b\u4f53\u9a13\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u304c\u6c42\u3081\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u9867\u5ba2\u4f53\u9a13\u304c\u6539\u5584\u3055\u308c\u308c\u3070\u3001\u81ea\u7136\u3068\u9867\u5ba2\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u304c\u9ad8\u307e\u308a\u3001\u30d5\u30a1\u30f3\u3068\u3057\u3066\u81ea\u793e\u3092\u9078\u3073\u7d9a\u3051\u3066\u304f\u308c\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"LTV%E3%82%92%E7%90%86%E8%A7%A3%E3%81%97%E3%81%A6%E6%8C%81%E7%B6%9A%E7%9A%84%E3%81%AB%E4%BA%8B%E6%A5%AD%E3%82%92%E6%88%90%E9%95%B7%E3%81%95%E3%81%9B%E3%82%88%E3%81%86\"><\/span>LTV\u3092\u7406\u89e3\u3057\u3066\u6301\u7d9a\u7684\u306b\u4e8b\u696d\u3092\u6210\u9577\u3055\u305b\u3088\u3046<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>LTV\u3092\u6b63\u3057\u304f\u7406\u89e3\u3057\u6700\u5927\u5316\u3055\u305b\u308b\u3053\u3068\u306f\u3001\u5358\u306a\u308b\u6570\u5024\u76ee\u6a19\u306e\u9054\u6210\u3067\u306f\u306a\u304f\u3001\u4f01\u696d\u304c\u6301\u7d9a\u7684\u306b\u6210\u9577\u3057\u7d9a\u3051\u308b\u305f\u3081\u306e\u6839\u5e79\u3068\u306a\u308b\u6226\u7565\u3067\u3059\u3002<\/p>\n\n\n\n<p>1\u56de\u9650\u308a\u306e\u58f2\u4e0a\u3092\u8ffd\u3046\u3060\u3051\u3067\u306f\u3001\u4e8b\u696d\u3092\u30b9\u30b1\u30fc\u30eb\u3055\u305b\u308b\u3053\u3068\u306f\u96e3\u3057\u304f\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u5927\u5207\u306a\u306e\u306f\u3001\u9867\u5ba2\u4e00\u4eba\u3072\u3068\u308a\u3068\u9577\u671f\u7684\u306a\u4fe1\u983c\u95a2\u4fc2\u3092\u7bc9\u304d\u3001\u4fa1\u5024\u3092\u6700\u5927\u5316\u3055\u305b\u308b\u8996\u70b9\u3092\u6301\u3064\u3053\u3068\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u81ea\u793e\u306eLTV\u3092\u6b63\u3057\u304f\u7b97\u51fa\u3057\u3001CAC\u3084\u30c1\u30e3\u30fc\u30f3\u30ec\u30fc\u30c8\u306a\u3069\u306e\u6307\u6a19\u3068\u3042\u308f\u305b\u3066\u5206\u6790\u3059\u308b\u3053\u3068\u3067\u3001\u6b21\u306b\u6253\u3064\u3079\u304d\u624b\u7acb\u3066\u304c\u660e\u78ba\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u8a08\u7b97\u306b\u57fa\u3065\u3044\u305f\u52b9\u7387\u7684\u306a\u6295\u8cc7\u3068\u9867\u5ba2\u4f53\u9a13\u306e\u6539\u5584\u3092\u7e70\u308a\u8fd4\u3059\u3053\u3068\u304c\u3001\u76e4\u77f3\u306a\u53ce\u76ca\u57fa\u76e4\u3068\u5f37\u3044\u30d6\u30e9\u30f3\u30c9\u306e\u78ba\u7acb\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u81ea\u793e\u306e\u73fe\u72b6\u628a\u63e1\u304b\u3089\u59cb\u3081\u3001LTV\u3092\u8ef8\u3068\u3057\u305f\u5065\u5168\u306a\u4e8b\u696d\u6210\u9577\u306e\u7b2c\u4e00\u6b69\u3092\u8e0f\u307f\u51fa\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p><span class=\"keiko_blue\">\u300c\u304c\u3093\u3070\u3063\u3066\u58f2\u4e0a\u3092\u4e0a\u3052\u3066\u3044\u308b\u306e\u306b\u3001\u306a\u305c\u304b\u5229\u76ca\u304c\u6b8b\u3089\u306a\u3044\u300d<br>\u300c\u3044\u3064\u3082\u624b\u5143\u306b\u304a\u91d1\u304c\u306a\u304f\u3066\u56f0\u3063\u3066\u3044\u308b\u300d<br>\u300c\u7d4c\u8cbb\u3092\u524a\u6e1b\u3059\u308b\u306b\u306f\u3069\u3046\u3057\u305f\u3089\u3044\u3044\u306e\uff1f\u300d<\/span><\/p>\n\n\n\n<p>\u3068\u60a9\u3093\u3067\u3044\u307e\u305b\u3093\u304b\uff1f<\/p>\n\n\n\n<p>\u5229\u76ca\u3092\u4e0a\u3052\u308b\u305f\u3081\u306b\u306f\u3001\u3084\u307f\u304f\u3082\u306b\u58f2\u4e0a\u30a2\u30c3\u30d7\u3055\u305b\u308b\u3060\u3051\u3067\u306f\u4e0d\u5341\u5206\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u672c\u5f53\u306b\u5fc5\u8981\u306a\u306e\u306f\u3001\u4f1a\u793e\u3092<strong><span class=\"keiko_red\">\u300c\u9ed2\u5b57\u4f53\u8cea\u300d<\/span><\/strong>\u306b\u5909\u3048\u308b\u3053\u3068\u3002<\/p>\n\n\n\n<p>\u6210\u529f\u3057\u3066\u3044\u308b\u4f1a\u793e\u304c\u5fc5\u305a\u6301\u3063\u3066\u3044\u308b<strong>\u300c\u5229\u76ca\u304c\u51fa\u308b\u4e8b\u696d\u69cb\u9020\u300d<\/strong>\u3092\u77e5\u308b\u3053\u3068\u3067<br>\u540c\u3058\u58f2\u4e0a\u3067\u3082\u3001\u3053\u308c\u307e\u3067\u306e\u4f55\u500d\u3082\u306e\u5229\u76ca\u304c\u51fa\u305b\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p><strong>\u30e9\u30fc\u30cb\u30f3\u30b0\u30a8\u30c3\u30b8\u304c\u3053\u308c\u307e\u3067\u306b\u304a\u4f1a\u3044\u3057\u3066\u304d\u305f<br>8\u4e07\u4eba\u4ee5\u4e0a\u306e\u7d4c\u55b6\u8005\u30fb\u500b\u4eba\u4e8b\u696d\u4e3b\u304b\u3089\u5c0e\u304d\u51fa\u3057\u305f<br>\u5229\u76ca\u500d\u5897\u306e\u4e8b\u696d\u69cb\u9020\u306e\u4f5c\u308a\u65b9<\/strong>\u3092<\/p>\n\n\n\n<p><span class=\"keiko_red\"><strong>\u300c\u8d64\u5b57\u4f1a\u793e\u3092\u9ed2\u5b57\u4f53\u8cea\u306b\u5909\u3048\u308b3\u3064\u306e\u30dd\u30a4\u30f3\u30c8\u300d<\/strong><\/span>\u3068\u3057\u3066\u7279\u5225\u306b\u7121\u6599\u3067\u516c\u958b\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/lp.learningedge.jp\/profitable-company_registration\/?utm_source=column&amp;utm_medium=seo&amp;utm_campaign=column159\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"576\" src=\"https:\/\/learningedge-column.s3.ap-northeast-1.amazonaws.com\/column\/wp-content\/uploads\/2025\/02\/2025-02-03_17h28_09-1024x576.png\" alt=\"\" class=\"wp-image-2009\" srcset=\"https:\/\/learningedge-column.s3.ap-northeast-1.amazonaws.com\/column\/wp-content\/uploads\/2025\/02\/2025-02-03_17h28_09-1024x576.png 1024w, https:\/\/learningedge-column.s3.ap-northeast-1.amazonaws.com\/column\/wp-content\/uploads\/2025\/02\/2025-02-03_17h28_09-300x169.png 300w, https:\/\/learningedge-column.s3.ap-northeast-1.amazonaws.com\/column\/wp-content\/uploads\/2025\/02\/2025-02-03_17h28_09-768x432.png 768w, https:\/\/learningedge-column.s3.ap-northeast-1.amazonaws.com\/column\/wp-content\/uploads\/2025\/02\/2025-02-03_17h28_09-940x529.png 940w, https:\/\/learningedge-column.s3.ap-northeast-1.amazonaws.com\/column\/wp-content\/uploads\/2025\/02\/2025-02-03_17h28_09.png 1100w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<div class=\"wp-block-sgb-list\"><div class=\"\"><ul><li><strong><span class=\"keiko_red\">\u540c\u3058\u58f2\u4e0a\u3067\u3082\u5229\u76ca\u500d\u5897\u3067\u304d\u308b\u4e8b\u696d\u69cb\u9020\u306e\u4f5c\u308a\u65b9<\/span><\/strong><\/li><li><strong><span class=\"keiko_red\">\u8d64\u5b57\u4f53\u8cea\u304c\u305f\u3061\u307e\u3061\u6539\u5584\u3059\u308b\u7d4c\u8cbb\u524a\u6e1b\u306e\u30b3\u30c4<\/span><\/strong><\/li><li><strong><span class=\"keiko_red\">\u3042\u306a\u305f\u306e\u30d3\u30b8\u30cd\u30b9\u3092\u6025\u6210\u9577\u3055\u305b\u308b\u305f\u3063\u305f1\u3064\u306e\u65b9\u6cd5<\/span><\/strong><\/li><\/ul><\/div><\/div>\n\n\n\n<p>\u306a\u3069\u306a\u3069\u3001<strong>\u3059\u3050\u306b\u6210\u679c\u304c\u51fa\u3066\u5229\u76ca\u30a2\u30c3\u30d7\u3067\u304d\u308b\u65b9\u6cd5<\/strong>\u3092\u307e\u3068\u3081\u305f\u8cc7\u6599\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u30fb\u5229\u76ca\u3092\u500d\u5897\u3055\u305b\u305f\u3044\uff01<br>\u30fb\u7d4c\u55b6\u3092\u5b89\u5b9a\u3055\u305b\u305f\u3044\uff01<br>\u30fb\u4eca\u3059\u3050\u6210\u679c\u304c\u51fa\u308b\u65b9\u6cd5\u304c\u77e5\u308a\u305f\u3044\uff01<\/p>\n\n\n\n<p>\u3068\u3057\u305f\u3089\u3001\u305c\u3072 \u300c\u8d64\u5b57\u4f1a\u793e\u3092\u9ed2\u5b57\u4f53\u8cea\u306b\u5909\u3048\u308b3\u3064\u306e\u30dd\u30a4\u30f3\u30c8\u300d\u3092\u53c2\u8003\u306b\u3057\u3066\u3044\u305f\u3060\u304d\u3001\u6c38\u4e45\u4fdd\u5b58\u7248\u3068\u3057\u3066\u3054\u6d3b\u7528\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<p>\u8cc7\u6599\u306f<strong>\u4eca\u3060\u3051\u306e\u9650\u5b9a\u516c\u958b<\/strong>\u3068\u306a\u3063\u3066\u304a\u308a\u307e\u3059\u3002<br><strong>\u7121\u6599\u3067\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3044\u305f\u3060\u3051\u307e\u3059<\/strong>\u306e\u3067\u3001\u4eca\u3059\u3050\u3054\u89a7\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<p class=\"wp-block-sgb-btn sng-align-center\"><a style=\"background-color:#fd820f\" class=\"btn normal raised\" href=\"https:\/\/lp.learningedge.jp\/profitable-company_registration\/?utm_source=column&amp;utm_medium=seo&amp;utm_campaign=column159\" target=\"_blank\" rel=\"noopener noreferrer\">\u7121\u6599\u3067\u8cc7\u6599\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9<i class=\"fas fa-file-download wp-block-sgb-btn__icon-after\"><\/i><\/a><\/p>\n\n\n\n<title>Finding an apprenticeship &#8211; Frequently Asked Questions(FAQ)<\/title>\n<script type=\"application\/ld+json\">\n{\n\"@context\": \"https:\/\/schema.org\",\n\"@type\": \"FAQPage\",\n\"mainEntity\": [{\n\"@type\": \"Question\",\n\"name\": \"LTV\u3068CAC\u306e\u9055\u3044\u306f\uff1f\",\n\"acceptedAnswer\": {\n\"@type\": \"Answer\",\n\"text\": \"LTV\u306f\u4e00\u4eba\u306e\u9867\u5ba2\u304b\u3089\u5f97\u3089\u308c\u308b\u5229\u76ca\u306e\u671f\u5f85\u5024\u3067\u3042\u308a\u3001CAC\u306f\u65b0\u898f\u9867\u5ba2\u4e00\u4eba\u3092\u7372\u5f97\u3059\u308b\u306e\u306b\u304b\u304b\u308b\u5e73\u5747\u30b3\u30b9\u30c8\u306e\u3053\u3068\u3067\u3059\u3002\u3069\u308c\u307b\u3069LTV\u304c\u9ad8\u304f\u3066\u3082\u3001\u7372\u5f97\u30b3\u30b9\u30c8\u3067\u3042\u308bCAC\u304c\u4e0a\u56de\u308c\u3070\u3001\u4e8b\u696d\u306f\u9577\u671f\u7684\u306b\u306f\u8d64\u5b57\u306b\u306a\u308a\u307e\u3059\u3002\u4e00\u822c\u7684\u306b\u3001LTV\u304cCAC\u306e3\u500d\u4ee5\u4e0a\uff08LTV\/CAC > 3\uff09\u306e\u72b6\u614b\u304c\u5065\u5168\u306a\u30d3\u30b8\u30cd\u30b9\u306e\u76ee\u5b89\u3067\u3059\u3002\"\n}\n}, {\n\"@type\": \"Question\",\n\"name\": \"LTV\u3092\u9ad8\u3081\u308b\u30e1\u30ea\u30c3\u30c8\u306f\uff1f\",\n\"acceptedAnswer\": {\n\"@type\": \"Answer\",\n\"text\": \"LTV\u3092\u9ad8\u3081\u3066\u65e2\u5b58\u9867\u5ba2\u306e\u7dad\u6301\u30fb\u30ea\u30d4\u30fc\u30c8\u7387\u304c\u5411\u4e0a\u3059\u308c\u3070\u3001\u5916\u90e8\u74b0\u5883\u306b\u632f\u308a\u56de\u3055\u308c\u306b\u304f\u3044\u53ce\u76ca\u57fa\u76e4\u3092\u7bc9\u3051\u307e\u3059\u3002\u5c06\u6765\u306e\u53ce\u76ca\u898b\u901a\u3057\u304c\u7acb\u3064\u3053\u3068\u3067\u3001\u4e88\u7b97\u7de8\u6210\u3084\u65b0\u898f\u4e8b\u696d\u3078\u306e\u6295\u8cc7\u3001\u4eba\u6750\u63a1\u7528\u3068\u3044\u3063\u305f\u91cd\u8981\u306a\u610f\u601d\u6c7a\u5b9a\u3092\u3001\u78ba\u304b\u306a\u6839\u62e0\u306b\u57fa\u3065\u3044\u3066\u6226\u7565\u7684\u306b\u9032\u3081\u3089\u308c\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002\"\n}\n}]\n}\n<\/script>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"FAQ%E3%83%BB%E3%82%88%E3%81%8F%E3%81%82%E3%82%8B%E8%B3%AA%E5%95%8F\"><\/span>FAQ\u30fb\u3088\u304f\u3042\u308b\u8cea\u554f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3><span class=\"ez-toc-section\" id=\"LTV%E3%81%A8CAC%E3%81%AE%E9%81%95%E3%81%84%E3%81%AF%EF%BC%9F\"><\/span>LTV\u3068CAC\u306e\u9055\u3044\u306f\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><strong><span class=\"keiko_red\">LTV\u306f\u4e00\u4eba\u306e\u9867\u5ba2\u304b\u3089\u5f97\u3089\u308c\u308b\u5229\u76ca\u306e\u671f\u5f85\u5024\u3067\u3042\u308a\u3001CAC\u306f\u65b0\u898f\u9867\u5ba2\u4e00\u4eba\u3092\u7372\u5f97\u3059\u308b\u306e\u306b\u304b\u304b\u308b\u5e73\u5747\u30b3\u30b9\u30c8\u306e\u3053\u3068\u3067\u3059\u3002<\/span><\/strong><\/p>\n\n\n\n<p>\u3069\u308c\u307b\u3069LTV\u304c\u9ad8\u304f\u3066\u3082\u3001\u7372\u5f97\u30b3\u30b9\u30c8\u3067\u3042\u308bCAC\u304c\u4e0a\u56de\u308c\u3070\u3001\u4e8b\u696d\u306f\u9577\u671f\u7684\u306b\u306f\u8d64\u5b57\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u4e00\u822c\u7684\u306b\u3001LTV\u304cCAC\u306e3\u500d\u4ee5\u4e0a\uff08LTV\/CAC &gt; 3\uff09\u306e\u72b6\u614b\u304c\u5065\u5168\u306a\u30d3\u30b8\u30cd\u30b9\u306e\u76ee\u5b89\u3067\u3059\u3002<\/p>\n\n\n\n<h3><span class=\"ez-toc-section\" id=\"LTV%E3%82%92%E9%AB%98%E3%82%81%E3%82%8B%E3%83%A1%E3%83%AA%E3%83%83%E3%83%88%E3%81%AF%EF%BC%9F\"><\/span>LTV\u3092\u9ad8\u3081\u308b\u30e1\u30ea\u30c3\u30c8\u306f\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><strong><span class=\"keiko_red\">LTV\u3092\u9ad8\u3081\u3066\u65e2\u5b58\u9867\u5ba2\u306e\u7dad\u6301\u30fb\u30ea\u30d4\u30fc\u30c8\u7387\u304c\u5411\u4e0a\u3059\u308c\u3070\u3001\u5916\u90e8\u74b0\u5883\u306b\u632f\u308a\u56de\u3055\u308c\u306b\u304f\u3044\u53ce\u76ca\u57fa\u76e4\u3092\u7bc9\u3051\u307e\u3059\u3002<\/span><\/strong><\/p>\n\n\n\n<p>\u5c06\u6765\u306e\u53ce\u76ca\u898b\u901a\u3057\u304c\u7acb\u3064\u3053\u3068\u3067\u3001\u4e88\u7b97\u7de8\u6210\u3084\u65b0\u898f\u4e8b\u696d\u3078\u306e\u6295\u8cc7\u3001\u4eba\u6750\u63a1\u7528\u3068\u3044\u3063\u305f\u91cd\u8981\u306a\u610f\u601d\u6c7a\u5b9a\u3092\u3001\u78ba\u304b\u306a\u6839\u62e0\u306b\u57fa\u3065\u3044\u3066\u6226\u7565\u7684\u306b\u9032\u3081\u3089\u308c\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>#LTV\u3068\u306f<\/p>\n","protected":false},"excerpt":{"rendered":"<p>LTV\u3068\u306f\u300c\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\u300d\u3092\u610f\u5473\u3057\u30011\u4eba\u306e\u9867\u5ba2\u304c\u53d6\u5f15\u3092\u901a\u3058\u3066\u81ea\u793e\u306b\u3082\u305f\u3089\u3059\u5229\u76ca\u306e\u7dcf\u8a08\u3067\u3059\u3002 \u672c\u8a18\u4e8b\u3067\u306f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3084\u55b6\u696d\u62c5\u5f53\u8005\u306e\u305f\u3081\u306b\u3001LTV\u3068\u306f\u4f55\u304b\u3068\u3044\u3046\u57fa\u790e\u304b\u3089\u8a08\u7b97\u5f0f\u3001LTV\u3092\u6700\u5927\u5316\u3055\u305b\u308b\u30e1\u30ea\u30c3\u30c8\u3001\u5411\u4e0a\u3055\u305b\u308b\u624b\u6cd5\u306a &#8230; <\/p>\n","protected":false},"author":3,"featured_media":3367,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/learningedge.jp\/column\/wp-json\/wp\/v2\/posts\/3365"}],"collection":[{"href":"https:\/\/learningedge.jp\/column\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/learningedge.jp\/column\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/learningedge.jp\/column\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/learningedge.jp\/column\/wp-json\/wp\/v2\/comments?post=3365"}],"version-history":[{"count":4,"href":"https:\/\/learningedge.jp\/column\/wp-json\/wp\/v2\/posts\/3365\/revisions"}],"predecessor-version":[{"id":3374,"href":"https:\/\/learningedge.jp\/column\/wp-json\/wp\/v2\/posts\/3365\/revisions\/3374"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/learningedge.jp\/column\/wp-json\/wp\/v2\/media\/3367"}],"wp:attachment":[{"href":"https:\/\/learningedge.jp\/column\/wp-json\/wp\/v2\/media?parent=3365"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/learningedge.jp\/column\/wp-json\/wp\/v2\/categories?post=3365"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/learningedge.jp\/column\/wp-json\/wp\/v2\/tags?post=3365"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}